Description
“Have you been giving up on yourself, thinking, ‘I just don’t have a sense for this’? Once you understand what color really is, your world—and your career—can change dramatically.”
The way you combine clothes, redecorate your room, create presentation materials, or even post on social media—we choose color unconsciously every single day. Yet very few people can logically explain why certain color combinations are beautiful.
Taste is not an inborn talent. It is the accumulation of knowledge.
This book, Aiming to Become a Color Coordinator, is the definitive “textbook of color,” designed to make the seemingly difficult field of color theory accessible through everyday situations, so anyone can learn it anywhere, by the shortest route possible.
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Why is this book chosen? (Three reasons readers choose it)
1. It translates technical terms into everyday language
“Brightness,” “saturation,” “complementary colors”… One of the first reasons people give up when opening a textbook is the flood of unfamiliar technical terms. In this book, these concepts are explained through concrete examples you can easily imagine, such as fashion styling and café interiors. Even complete beginners with zero prior knowledge will come away from this book with a professional perspective.
2. It is specialized for gap-time learning for busy modern people
Do you think getting a qualification requires dozens of hours of study at a desk? This book is structured so that each topic can be completed in about five minutes. On the train during your commute, while waiting for lunch, or in a quiet moment before bed—every time you open your smartphone becomes time for self-improvement.
3. It emphasizes practical ability beyond the qualification itself
Passing an exam is not the only goal. The true purpose of this book is to turn the knowledge you gain into your own personal strength. Whether it is choosing colors for presentation materials that capture your audience, creating displays that bring out the appeal of a product, or understanding the basics of personal color to present yourself at your best, this book helps you build a lifelong ability to communicate—both at work and in private life.
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What changes will happen when you finish this book
• “Just guessing” becomes confidence: You will be able to make color choices with clear reasons behind them, and you will stop second-guessing yourself.
• The way others see you will change: People will begin to say that your materials and your choices look stylish and persuasive.
• The world will look more vivid: Signs in the street and scenes in nature will begin to appear not just beautiful, but beautifully designed.
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A message from the author
The path to becoming a color coordinator is not a difficult one. Learning how color works is like getting a new pair of glasses. Once you begin to see the patterns and principles that were invisible before, everyday life becomes more creative and more enjoyable.
Why not turn “I’ll study someday” into “now,” and take your first step toward a new version of yourself?
Check List
Do you have any of these concerns about studying color?
You started learning on your own, but the technical color terminology is too difficult and you cannot move forward.
You are busy with work or housework and cannot find enough time to study.
You are not confident in your color sense and worry whether this is really right for you.
This one book will solve those worries!
WHO IT’S FOR
This book is ideal for people like these
VOICE
Happy feedback from readers
“I became much more confident in serving customers!”
Thanks to learning color combinations logically, my suggestions to customers became much more persuasive. Even as a beginner, I was surprised by how smoothly I could read through it!
“My 15-minute commute became the best learning time”
I did not have time to attend school, so this book that I could read on my smartphone was a huge help. It greatly expanded the range of my design work.
